From down south, to the world.
Based in New Zealand, South® is a company shaped by innovation and driven by creativity.
Our portfolio spans industries at the intersection of technology and culture, delivering solutions that inspire, connect, and scale. We work behind the scenes to build what’s next — for creators, for platforms, for audiences worldwide.
Mt Cook
43°35′42″S 170°8′31″E
(South. In origin. Outward in influence.)
New Zealand Made
Rooted in New Zealand, South® reflects the innovative spirit of Aotearoa. Our work is inspired by the country’s unique blend of creativity, ingenuity, and a forward-thinking approach to solving challenges. Proudly based in this vibrant and progressive corner of the world, we aim to bring a touch of New Zealand’s heart to everything we do.
Design Driven
At South®, design is at the core of everything we do. Across our brands, we blend creative artistry with practical function to craft solutions that are not only visually compelling but also impactful. From concept to execution, our work is driven by a dedication to quality, innovation, and a seamless fusion of form and purpose. Design shapes how we connect, inspire, and engage in a rapidly evolving world.